The announcements of a promise to electrify product lines seem to come more frequently. At some point, all manufacturers will have made the promise and what remains is seeing them act on the promise. The recent announcement by Fiat Chrysler’s head, Sergio Marchionne, of the company’s plans to shift to electric is an example. A summary of their plan was summarized in a recent issue of Automotive News.
“Among its product plans, the company focused on four brands: Jeep, Ram, Alfa Romeo and Maserati, saying it would electrify much of its lineup, offering new battery electrics, and move into new segments with new vehicles like a midsize Ram pickup, a three-row Grand Cherokee, and a Maserati midsize crossover.”
It also mentioned the plan to phase-out of all diesel cars in Europe:
“Fiat Chrysler will phase out production of all diesel passenger cars in Europe by 2021, Marchionne said. The company sees the engine technology as increasingly challenged by both regulation and consumer attitudes, and of declining importance.
At the same time, the company will invest 9 billion euros ($10.5 billion) in electrification through 2022 Marchionne: “This is a systemic change” in the automotive market.”
A mid-size RAM pickup truck BEV would be a popular island vehicle. 😉